Intro

Highlights from the video

Definition of UX Maturity
UX maturity refers to how much an organization values and integrates design into its processes, ranging from low maturity (minimal investment in design) to high maturity (design is central to decision-making).

Role of Designers in Low vs. High Maturity
In low maturity organizations, designers often need to evangelize and sell the importance of design, while in high maturity organizations, the focus shifts to rigorous design processes and collaboration.

Navigating Low Maturity Environments
Designers in low maturity settings must balance providing design solutions with advocating for design's value, gradually building credibility and trust among leadership.

Strategies for High Maturity Organizations
Designers should familiarize themselves with existing design systems, work within established guidelines, and prioritize collaboration and problem-solving over merely producing user interfaces, as the pace of change can be slower in these environments.

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