Arjun Phlox
Karthi Subbaraman
This clip outlines the essential knowledge and skills a designer needs, starting with a deep understanding of human nature and progressing through various aspects of design.
Highlights
2 min
Understanding Human Nature: The Core of Design
"If you are an absolute beginner, you need to start from things that will give you the highest impact as a designer. The highest impact comes from understanding the definition of design. If you look at the definition of design, it's design is what? You're consciously making things to make lives better. The word consciously is very important and you will underline that, right, emphasize it."
The Trinity of Human Understanding
"So, I will give you three sciences that you should focus on. Because you are working with digital product design... you just need to understand how the brain processes information."
a) Cognitive Science
"First thing first, you should know basics of cognitive science. You don't have a choice. If you don't understand how the mind works, then you are just designing bullshit."
b) Neuroscience
"Neuroscience is a very important aspect of human nature. And if you really look at human beings, we all might live the same way, but we behave completely differently."
c) Behavioral Science
"It is very important for you to understand the behavioral aspects of a human being."
Recommended Reading
"There are some amazing books that you can follow through for understanding human nature. You can start with pop science and then you can go to real science."
The Full-Stack Product Designer Journey
"Now that you have started let me also give you the other blocks of how you should become a full-stack product designer."
a) User Experience Research (UXR)
"Need finding and inciting starts after understanding human nature."
b) User Experience Strategy
"Now that you have researched then you need to translate the insights into something that others can understand."
c) Value Proposition Design
"User experience strategy needs a lot of buy-in. That is why you need to understand value proposition design because you are talking to business people."
d) Information Architecture
"Now the minute they say that you have to make the crystallized concepts into reality and for that you need to think about your information architecture."
e) Interaction Design
"You have behaviors, you have oh how does this whole thing behave, how does this interact with each other."
f) User Interface Design
"Then comes your aesthetics and you integrate all of them and that's what you call as user interface design."
Books Mentioned
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